One of the projects that is particularly close to my heart is my work for the language platform Little World. In the explainer video I designed, the way the platform works is clearly illustrated: Little World brings together people learning German and native speakers, creating a space where they can learn and teach German together.
Explainer videos are a powerful format for communicating complex content in a clear, engaging, and accessible way. However, many explainer videos online feel interchangeable, standardized and often disconnected from the brand or the subject matter. Instead, I focus on individual design that is closely aligned with the topic, target audience, and tone of voice.
For Little World, I deliberately chose a handmade, sketch-like style, combined with lined notebook paper and cardboard textures. With its handcrafted look, the design also tells the story behind Little World: a nonprofit platform born out of personal commitment, openness, and the desire to connect people in a simple and approachable way.
My goal is always not just to explain content, but to make it tangible, visually, human-centered, and true to the brand.
Ideation, Concept, Design, Charakter-Design/-Rigging, Animation, Sound
Concept, Text: Lars Widmann