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Creative pens | PASSION PROJECT
In this personal project, I deliberately worked with a fictional brief. Projects like this open up new creative perspectives and provide valuable impulses that can enrich real-world work.
The task was to design styleframes for a commercial video promoting three different pens: the Creative Pen, the Noble Pen, and the Sustainable Pen. Each pen represents a distinct theme, which I interpreted visually in its own unique way.
Styleframes are designed still images that capture the look and feel of a motion project at a glance. They convey not only the color palette, design, and atmosphere, but also a cohesive overall impression. Styleframes help designers and art directors define a clear visual direction, while also giving clients an early sense of how the final video will feel. This project demonstrates how much impact a single moment can have and how thoughtful design can already be persuasive at the concept stage.
ROLES
ROLES
Art Direction, 3D Modelling, Texturing, Lighting, Rendering, Animation
TOOLS
TOOLS
zBrush, C4D, Redshift
In this time-lapse video, I show how the hand that later presents the pens comes to life, modeled in 3D, step by step. The process closely resembles working with physical sculpting materials: shaping, pushing, smoothing, and refining—only in a digital space. The tools are actually very similar to those used for clay or modeling compound, except that here a virtual material is brought to life.
The video highlights the level of detail and craftsmanship involved in creating such a 3D model. Is this effort still efficient today? The answer is: it depends.
An AI can generate an impressive image within seconds—even a styleframe that looks convincing at first glance. However, the result is often unpredictable and ultimately remains a 2D image. Movement? Possible, but limited. Adjustments? Often difficult to control.
A carefully built 3D model, on the other hand, opens up entirely different possibilities: it can be animated, staged from any angle, flexibly expanded, and provides a consistent visual foundation for further applications. For complex or long-term projects, this additional effort often proves to be a real advantage.
The video on the left shows the finished 3D animation of the pens with lighting and textures applied.
The second video shows the same sequence in wireframe view: the pure geometry of the animation without surfaces or effects. This makes it possible to understand the scene setup and the underlying structure.
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